This NPR interview http://www.npr.org/templates/story/story.php?storyId=5563401 highlights how the “Long Tail” is changing the way media business is conducted. The old premise that 20% percent of your content makes 80% of your sales is no longer valid as niche markets become more and more important. Of course, team handball is one of those niche markets that could never crack into the crowded TV schedule. As more channels become available and broadband continues to improve in terms of quality and availability it’s only a matter of time until the niche Handball market is finally served.