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IHF Club World Championships: The More Things Change… The More they Stay the Same… for the Most Part

I’ve been running a little campaign against the (don’t call it the Super Globe) IHF Club World Championships Roster Rules (of lack, thereof). I know it’s a bit of hopeless cause, but I like to think if you point out the very obvious problems with something change is bound to happen. Shine the light of day and some decision makers will look at the totality of it and ask themselves, “Is this really what we want to do?”

I won’t fully reiterate some previous commentaries (Link 1, Link 2, Link 3) but, I will again highlight the composition of the North American & Caribbean Handball Confederation (NACHC) representative at the ongoing IHF Club World Championships. Here is a compilation of the California Eagles roster based on data from the Official Final Roster, Provisional Roster, their first match report and some quick internet searches. (Again, you can’t believe everything you find on the internet; there might be a few errors, but this provides a pretty accurate snapshot)

This is depiction of the 2024 California Eagles roster that participated in the 2024 IHF Club Handball World Championships

Here’s what’s problematic with this roster:

  • Nationality: With the exception of Ty Reed all of the key players on the roster aren’t American. This is not to say that expats aren’t important to the development of the sport in the U.S. or that clubs shouldn’t have any expats playing for them. But, it does point out some underlying problems with the organizational structure of the sport in the U.S. That organizational structure inhibits the development of American athletes and the Super Globe “carrot” has further exacerbated the problem.
  • Residency… where the club is actually located: There are only 2 athletes on the roster that actually live anywhere near where the club is located. This is very problematic if you think a “club” is a collection of athletes that regularly practice and play games together.
  • Residency… in the country where the club is actually located. Over half the roster doesn’t even live in the United States. I do not have to explain how silly and absurd that is.

New Citizenship Requirement

It was brought to my attention that the IHF quietly installed a new citizenship requirement for the this year’s competition. Each club participating in the tournament is required to have six athletes with the same citizenship as the club’s location. (I don’t know if I should get any credit for this rule being added, but I’ll take a little.)

Best that I can tell this rule impacted three clubs: The California Eagles, Sydney Uni and Veszprem. With the California Eagles it appears they went on a little bit of an expedition to find American citizens that could be called up to meet the 6 athlete requirement. If you look at their preliminary roster its a mix of dual citizens and former national team athletes not playing club ball in Europe. Not surprisingly… the minimum 6 Americans were added to the roster. And, it appears that the the same thing happened with Sydney Uni and Veszprem. Yes, Veszprem, which has a roster jampacked with non Hungarians had to dip into it’s Academy roster to meet the requirement. And, amusingly this has resulted in a 7th American, Benjamin Edwards, getting to play at the Super Globe.

This is not a bad rule to have and, I think the U.S. should consider a similar requirement for it’s club teams. We probably should even consider a higher number or percentage to incentivize American athlete development.

Residency Requirements Next?

Similarily, the IHF, NACHC and USA Team Handball should take a long, hard look at adding some residency requirements. Obviously, it makes sense for clubs to consist of athletes who live in the same town. In fact, some Europeans reading this are probably shaking their heads and having a hard time contemplating how it would be otherwise. But, the reality is the U.S. is a very big country with a very small number of players. Not everyone has a nearby club to join and sometimes that nearby club is at a lower level then that athlete might want to play at.

But, again our existing structures and the Super Globe “carrot” are impeding the establishment of more clubs nationwide. Clubs have zero incentive to split off and create more clubs… because that would make the resultant clubs weaker. Athletes might prefer to play locally, but know they can only compete for a title if they join a bigger club in a bigger city that’s further away. This inevitably results in a few “super teams” loosely connected to a geographic area supplemented by Europeans flying in to further improve the team. A comical arms race to attend the Super Globe. This is not development.

To change the status quo… will require some new “carrots” and probably a few “sticks” to incentivize growth. That is… if we think we should take steps to incentivize growth and the development of American athletes.

Super Globe Future

While nationality and residency rules would crack down on some of the silliness with the current rosters it would create another problem. It would result in even weaker teams that simply can’t compete against professional teams. Or, to put it another way: The IHF can continue the charade of allowing fake teams so the matches are somewhat closer… or the IHF could recognize that the IHF Club World Championships should only be contested with professional sides.

I’m in favor of the latter. Let’s have four European clubs take on four non European pro teams. That’s a worthwhile measuring stick to see if the rest of the world is catching up. But, amateur sides? I just don’t see the point.

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R.I.P. Free ehfTV

With little fanfare the European Handball Federation (EHF) has quietly instituted a subscription fee for it’s web streaming service, ehfTV. Depending on where you live this is either really big news or a footnote of passing interest. If you live in a country that already shows competitions like the EHF Champions League on TV you probably didn’t use ehfTV much. But, if you live in a country like the U.S. this is really big news. The free gravy train of watching every match of every European competition free, live and on-demand is sadly over. You can still watch… but now it’s going to cost you. For club competitions it will be 7.99 Euros for a monthly subscription and 45.99 Euros for a yearly subscription. And, if you want to watch the 2024 Women’s Euros it will be 8.99 Euros for the whole competition.

Short Sighted or a Reasonable Business Decision?

So, is this a short sighted or reasonable business decision? Short sighted, in that it limits handball exposure in new and emerging markets. Or, reasonable, in that ehfTV is a pretty good product and it’s certainly not free to produce and deliver that content world-wide. A solid case can be made for either argument.

Short Sighted Case: Handball is a virtually unknown in many parts of the world. Charging people to watch is essentially deciding to give up on newcomers because virtually no one is going to pay to watch something they aren’t familiar with. Building new markets and acquiring new fans is way more important than the 46 Euros you are now going to get from the handful of committed fans in countries like the U.S. One wonders how many of those fans even exist. Well, we’ll soon find out…

Reasonable Business Decision: Producing and delivering quality handball content is not a free proposition. Even if it results in marginal revenue streams it’s still better than nothing. Further, consumers are getting more and more accustomed to paying for streaming content. What once was a novelty is now commonplace. Finally, we can’t discount the impact of VPN and piracy. There are very likely some free loaders watching ehfTV from non geo-blocked locations. Eliminating all pirated streams is an impossibility, but simply removing the free streams will likely encourage some free loaders to pay a reasonable subscription fee.

My Take: Reasonable, but New Market Development Efforts Should Shift to Finding Great Streaming Partners

I generally come down on the side of free… Who doesn’t? But, I’ve been following this for quite awhile and the streaming world has evolved quite a bit. Here’s my first mention of ehfTV way back in 2008 and a commentary that I wrote four years ago. I was afraid we were going to lose ehfTV in 2020 and we actually got another four years. The EHF gave away a great product for 16 years. That seems like a pretty reasonable effort to grow new markets to me. I’m actually surprised it lasted this long.

That said, the battle to develop new handball markets shouldn’t be forgotten. Instead, it should move on to new battlefields. In particular, the EHF, IHF, HBL and other content owners should redouble their efforts to find streaming platform partners in countries like the U.S. Because while ehfTV was free there was very limited discovery opportunity. i.e., If you weren’t already familiar with ehfTV you were very unlikely to find it. Whereas with a good partner with decent customer reach, the platform can promote handball to potential new fans.

Case in point, EHF content can be watched on DAZN in Canada and is even available for free on Pluto TV in Germany. Pluto TV could be an option for the U.S. So could ESPN+, Roku TV and Peacock. I’m currently on the Peacock bandwagon, but due diligence would be to engage each potential partner with an eye on market growth. Because it doesn’t matter where committed fans like me watch handball. It matters where handball is best exposed to potential new fans.