USA National Team GK, Pal Merkovszki and his club team, Gyöngyös, play at 1700 CET / 1100 US ET on Tuesday
Would you like to know when and where handball matches can be streamed online? If yes, follow Team Handball News on social media for regular updates: TwitterFacebookInstagram
CET is 6 hours ahead of US ET. Odds courtesy of Bet MGM.
Not much club action this week as National Team matches take center stage. There are several 2022 European Championship qualifier matches and then this weekend there will be 3 Olympic Qualification Tournaments.
American Athletes in Action
TippMix Cup (Hungary)
Gyöngyös – Tatabánya (Tuesday, 1700 CET): Video Link
Pal Merkovszki is the #2 GK for Gyongyos
Gyöngyös has really struggled to start the new yean and have lost 5 in a row. Next up is a Cup match vs Tatabanya which has won 5 in a row. The winner will take on Szeged in the next round.
Here’s Merkovszki in action from this past weekend:
Other Matches this Week
2022 Men’s European Championship QualificationehfTV
Group Standings: Link (Note: The top 2 teams from each group and the 4 best 3rd place teams will qualify for the final tournament. Because of the 3rd place possibility virtually every nation still has a chance to qualify. Essentially, one big upset for a minor nation could be a ticket to qualification and barring that goal differential will be critical.
Sweden (-6.5) vs Montenegro (Tuesday, 1805 CET)
Slovenia (-3.5) vs Poland (Tuesday, 2010 CET)
Belarus (-9.5) vs Italy (Wednesday, 1600 CET)
Ukraine (-8.5) vs Faroe Islands (Wednesday, 1630 CET)
Russia (-5.5) vs Czech Republic (Wednesday, 1730 CET)
Kosovo vs Romania (-6.5) (Wednesday, 1930 CET)
Finland vs Switzerland (-4.5) (Thursday, CET 1700)
N Macedonia vs Denmark (-6.5) (Thursday, CET 1800)
European Cup (EHF competition for already qualified nations)
My prediction that ESPN handball coverage would be a major game changer for the U.S. came up short… way short.
The Prediction
Before the 2021 IHF Handball World Championships I trumpeted that handball being shown on ESPN wasn’t just big news, but that it was, in fact, the biggest and most important development in the entire history of team handball in the United States. The logic behind this prediction was my basic premise that getting more handball on TV trumps all other marketing objectives for the sport… because it’s a true force multiplier that greatly improves the likelihood of better results in all other areas. And, that ESPN, even if it was just their streaming platform (ESPN+), was still the world-wide leader and it would be unprecedented exposure.
A Failed Prediction
Now, a little over a month since the conclusion of the World Championships it’s pretty clear that it hasn’t had anywhere near the desired effect. How do we know? Well, there are metrics such as website traffic and social media engagement that can be tracked. I know this website had better traffic than it has during previous Men’s World Championships, but not a dramatic increase. There were a few viral moments such as Gauthier Mvumbi getting some new U.S. fans such as Rodger Sherman of the Ringer and Palicka’s great save vs France, but these moments weren’t super viral in terms of numbers and less than the brouhaha with Jay Cutler which was also not as buzzworthy as we thought it might have been.
It would be really interesting to see the actual number of viewers on ESPN+, but in the age of streaming such numbers are a closely guarded secret that platforms like ESPN+, Netflix and Hulu don’t share openly.
What Google Trends Tells Us
Lacking hard viewership numbers Google Trends data is a fairly decent proxy of viewership and general handball related interest as it tracks how many people are searching for terms like “handball”. It’s by no means a perfect measurement, but generally when more people are searching for a particular topic it’s a strong indication that something has triggered their interest. The CDC even uses such trending data to track coronavirus spread. (i.e. When more people start searching for “COVID symptoms” it’s an indication of possible virus spread. With that in mind here are the results for “handball” searches in the U.S. since Dec 2018.
As you can see there are two big spikes, both Men’s World Championships, but the 2021 WC is actually a little bit below the 2019 WC. Or, to put it another way, the NBC Olympic Channel in 2019 actually trumps ESPN+ in 2021 a little bit.
If ESPN+ handball broadcasts had truly been groundbreaking this chart would have looked much different. In particular, the 2021 WC spike would have been at 100 and the 2019 WC spike would be much smaller in relative terms. For some insight as to what that chart would look like take a look at this chart which tracks handball searches for a longer period, since January, 2016.
Think the Olympics aren’t a really big deal for handball in the U.S.?… Think again. Look how just two weeks of Olympics exposure on NBC dwarfs everything else and turns the big WC spikes on the first chart into little bumps of minor significance. Now I wasn’t expecting ESPN coverage to create another Olympics sized bump, but I was certainly hoping for it to have some positive effect.
What I Wished Google Trends had Told Us
What was I hoping for? Perhaps something like this:
Yes, maybe half an Olympics bump and with a trailing edge that stays higher with more handball continued to being broadcast on ESPN. Content like the EHF Champions League and the upcoming Olympic Qualification Tournaments. Maybe even USA related content like our College National Championships or the upcoming NACHC Sr Women’s Handball Championships later this year.
Instead, a month later handball is gone from ESPN. It’s almost like it was never even there.
So, two weeks of handball on America’s top sports network had little effect. In Part 2, I will assess “why” this was the case and what might be needed to improve the end results for future handball broadcasts on American TV and web streaming platforms.
All matches of Spain’s Copa del Rey Championship will be available for viewing online Friday, Saturday and Sunday.
Would you like to know when and where handball matches can be streamed online? If yes, follow Team Handball News on social media for regular updates: TwitterFacebookInstagram
CET is 6 hours ahead of US ET. Odds courtesy of Bet MGM.
American Athletes in Action
Copa del Rey Tournament (Spain)
Drew Donlin plays circle runner and defense for Leon
Spain’s annual Copa Del Rey Tournament starts Friday and it’s an important tournament for Leon as it presents their best opportunity to qualify for next year’s European League. Spain has 1 Champions League slot which will likely go to Barcelona. 2nd and 3rd place in the Liga ASOBAL will then be awarded European League slots, but a string of defeats has dropped Leon to 8th place and it will be a tough climb back to 3rd place. Which is where the Copa Del Rey comes in. 2nd place (assuming a Barcelona title) will also secure a European League slot.
Leon (-1.5) vs Huesca (Friday, 1200 CET): Video Link (Quarterfinal)
Leon’s QF opponent on Friday is Huesca. The two sides met in league play with hosts Huesca winning 27-24
UPDATE: Leon beat Huesca 40-28
Leon vs Irun (-1.5) (Saturday, 1630 CET): Video Link (Semifinal)
Irun beat Benidorm 28-27 and will be Leon’s Semifinal opponent. Irun is 2nd place in the Asobal league and beat Leon 33-27 in Leon on 3 February.
Assuming Barcelona beats Granollers in the other semifinal, this match is a one off contest for a guaranteed spot in the EHF European league.
UPDATE: Leon beat Irun 30-26 and thanks to Barcelona’s 32-22 victory over Granollers they have qualified for next year’s EHF European League
Leon vs Barcelona (-9.5) (Sunday, 1900 CET): Video Link (Final)
Next up for Leon is mighty Barcelona. So far this season Barca is 21-0-0 in Asobal play and 14-0-0 in Champions League play. In fact their only loss this season was a 33-28 defeat to Kiel at the makeup 2020 Final Four and that was technically last season.
K&H League (Hungary)
Gyöngyös – Csurgói KK (Friday, 1800 CET): Video Link
Pal Merkovski is the #2 GK for Gyongyos
7th place Gyöngyös has lost 4 in a row hosts 5th place Csurgoi
HBF 2 (Germany)
TSV Nord Harrisle vs TVB Wuppertal (Saturday, 1730): Video Link
Sophie Fasold is a GK for Harrislee
Harrislee is in 7th place and has won 5 matches in a row. Next up is 12th place Wuppertal
D2F (France)
Le Pouzin vs As Cannes Mandelieu vs Rochechouart (Saturday, 1845 CET): Video Link Video Link
Nicole Andersen plays mostly on defense for Cannes
8th place Cannes got 2 points with a victory last weekend vs Rochechouart. This weekend they take on 7th place Le Pouzin in another important regulation battle.
Would you like to know when and where handball matches can be streamed online? If yes, follow Team Handball News on social media for regular updates: TwitterFacebookInstagram
CET is 6 hours ahead of US ET. Odds courtesy of Bet MGM.
Drew Donlin plays circle runner and defense for Leon
On Saturday in Poland Plock and Leon played a close match for 25 minutes only to see Plock pull away for a goal lead and an eventual 29-22 win. Plock is undefeated in Group A and a win here would give Leon more confidence heading into the round of 16.
USA’s Nicole Andersen and her French Club team will be live streamed at 1830 CET / 1230 US ET
Would you like to know when and where handball matches can be streamed online? If yes, follow Team Handball News on social media for regular updates: TwitterFacebookInstagram
CET is 6 hours ahead of US ET. Odds courtesy of Bet MGM.
American Athletes in Action
Pro Ligue (France)
Strasbourg (-2.5) vs Angers (Friday, 2015 CET): Video Link
Abou Fofana plays left back and defense for Angers
14th place Angers takes on 11th place Nice
D2F (France)
Clermont vs As Cannes Mandelieu (Saturday, 1830 CET): Video Link
Nicole Andersen plays mostly on defense for Cannes
LIDL Star Ligue vs Liqui Moly HBL: Which league is better? A couple of EHF European League matchups today will provide a couple data points for this debate.
Would you like to know when and where handball matches can be streamed online? If yes, follow Team Handball News on social media for regular updates: TwitterFacebookInstagram
Because it’s the 2nd tier competition and because there are so many matches to list, I don’t normally don’t discuss the EHF European League. However, there are a couple of matches on Tuesday that I’ll highlight since they are Germany-France club showdowns and are a window to the relative strength of the world’s 2 best leagues.
Both feature 2nd place clubs hosting a club bit further down in the standings. Up first is Berlin taking on Nimes (currently in 6th place in the French League) at 1845 CET and that match is followed by Montpellier hosting Magdeburg (currently in 5th place in the German league) at 2045 CET. 2 matches are by no means a definitive answer, but it will provide some insight.
CET is 6 hours ahead of US ET. Odds courtesy of Bet MGM.
American Athletes in Action
Liga ASOBAL (Spain)
Aranda vs Leon (-3.5)(Wednesday, 1800 CET): Video Link
Drew Donlin plays defense and circle runner for Leon.
Leon has struggled in Asobal play since the restart of the competition after the World Championship play and has lost 3 straight matches and slipped to 7th place. Aranda, currently in last place, presents an opportunity to right the ship.
HBL 2 (Germany)
Elbflorenz (-1.5) vs Dormagen (Wednesday, 1930 CET): Link (VPN required; More info; What I use)
Ian and Patrick Hueter play for Dormagen.
In what should be a tightly contested match, 5th place Dormagen travels to 6th place Elbflorenz.
Domagoj Srsen on defense for Team USA at the 2019 PANAM Games
USA National Team athlete, Domagoj Srsen has newly signed with German club, HSG Krefeld. Krefeld plays in the 3rd Division (Central Pool), which has currently suspended operations, but later this spring there are plans to resume the competition with an abbreviated season. Srsen, who is primarily a defensive specialist, has played for several higher level clubs including Hannover in the German HBL and Zagreb in the EHF Champions League. Most recently he played with Wilhlemshaven during the 2019-20 season where he played a key role in their promotion to the 2nd division. According to sources, Srsen was not resigned due in part to an injury he sustained this past summary and budget limitations. The tentative plans for the season restart include an abbreviated competition specifically for 3rd Division clubs seeking promotion to the 2nd Division and the Srsen signing is intended to shore up their defense.
Srsen, who is 30 years old, first played for the U.S. in 2011 and has represented the U.S. at both the 2011 and 2019 PANAM Games. He was also on the 20 Man U.S. roster that would have taken part in the 2021 World Championships if the U.S. had not withdrawn from the competition due to too many positive COVID tests. The Srsen signing will mean that two Americans will be on the Krefeld roster as Paul Skorupa also plays for the Eagles.
Patrick Hueter and his brother play for Dormagen and can be seen in action Friday at 1930 CET / 1330 US ET
Would you like to know when and where handball matches can be streamed online? If yes, follow Team Handball News on social media for regular updates:TwitterFacebookInstagram
Three matches featuring American athletes can be seen online and there are several French and Spanish league matches as well.
CET is 6 hours ahead of US ET. Odds courtesy of Bet MGM.
American Athletes in Action
HBL 2 (Germany)Dormagen (-3.5) vs Eisenach (Friday, 1930 CET): Link (VPN required; More info; What I use)
Ian and Patrick Hueter play for Dormagen.
5th place Dormagen takes on 10th place Eisenach in Dormagen’s first match since December
A busy week for Drew Donlin and Leon with matches on Tuesday and Thursday. Both will be available for online viewing.
Would you like to know when and where handball matches can be streamed online? If yes, follow Team Handball News on social media for regular updates: TwitterFacebookInstagram
A real busy week for club handball fans with plenty of action to check out on ehfTV and other platforms. Highlights include the a Barca-Veszprem clash on Tuesday and the EHF CL Match of the Week between Nantes and Aalborg on Wednesday.
CET is 6 hours ahead of US ET. Handicap (point spread) odds courtesy of Bet MGM.
Leon (-1.5) vs Chekhovskie (Tuesday, 2045 CET): Video Link
Drew Donlin plays circle runner and middle defense for Leon
Leon is in 2nd place in Group A and will host 3rd place Chekhovskie
Liga ASOBAL (Spain)
Huesca vs Leon (-1.5) (Thursday, 1955 CET): Video Link
This is a key ASOBAL match for Leon as they’ve lost their first two matches in 2021 and Huesca is tied with them for 4th place in the league standings.
Team USA’s Nicole Andersen and her club, As Cannes Mandelieu Handball play on Saturday at 1800 CET
Would you like to know when and where handball matches can be streamed online? If yes, follow Team Handball News on social media for regular updates: TwitterFacebookInstagram
The World Championships are over and we didn’t get the chance to see the U.S compete. This weekend, however, you can see four Team USA athletes in action with their club teams.
CET is 6 hours ahead of US ET. Odds courtesy of Bet MGM.
American Athletes in Action
Pro Ligue (France)
Valence (-1.5) vs Angers (Friday, 2015 CET): Video Link
Abou Fofana plays left back and defense for for Angers
Valence is just 2 points ahead of Angers in the standings and this is an opportunity for Angers to move out of the relegation zone.
Liga Asobal (Spain)
Cisne vs Granollers (-4.5) (Saturday, 1655 CET): Video Link
Alex Chan plays center back for Cisne and is their leading scorer
Update: Postponed due to positive COVID Test
D2F (France)
As Cannes Mandelieu vs Asul Vaulx en Velin (Saturday, 1800 CET): Video Link
The U.S. Team training in Denmark. How the U.S. might have fared at the 2021 World Championships.
Summary page of all USA news and commentary related to the 2021 IHF Men’s Handball World Championship: Link
A Missed Benchmarking Opportunity
Participation in a major handball tournament is often a point for further discussion. An opportunity to assess where a program currently stands and where it might be headed. Most definitely, the U.S. Men’s participation in a World Championships for the first time in 20 years would have been such an opportunity. Alas, due to multiple positive COVID test results such benchmarking didn’t get to take place. However, that doesn’t preclude me from providing some informed speculation as to what might have happened.
Projected Team USA Results (Assuming our Full Roster had been Available)
As someone who has seen almost every match the U.S. has played in the past two years I feel that I’ve a pretty good idea of what they were “capable” of achieving and I was really looking forward to the prospect of Team USA surprising the Handball world. I say “surprising” because the expectations of most people were pretty low based on past results that simply weren’t very relevant anymore. In particular, much was written about how Greenland had performed historically better in North American Championships, but such writeups also neglected to mention that the U.S. roster had recently added several accomplished dual citizens to its roster.
Overall, with these new roster additions, I would assess that the U.S. is roughly comparable now to a 2nd Division German Bundesliga team. A big part of this logic are two of those additions, Ian and Patrick Hueter, who both start for Dormagen, currently in 4th place in that league. If one substitutes the other positions at Dormagen with athletes like Drew Donlin (Leon) and Alex Chan (Cisne) who play in the Liga ASOBAL, Pál Merkovszki who plays in Hungary’s top division (Gyöngyösi KK) and Abou Fofana (Angers SCO) in France’s 2nd division, I essentially see another HBL 2 team, perhaps a bit further down in the standings. Further down because our wings and backups at other positions are playing for lower level clubs in Europe. Still some very capable players, but just a notch lower in talent.
And, while a middle of the pack, 2nd Division Germany team would have had little hope against teams like Norway and France, such a side would have done fine vs many of the teams in the President’s Cup. And, if the U.S. had played really well and gotten some luck, they could have even beat Austria, a side that might be comparable (with their 2 top backcourts missing) to an all star 2nd Division Bundesliga side. I’m not in any way saying such a victory would have happened, just that it wasn’t as crazy a proposition some people thought it was.
For a more detailed analysis of the U.S. 20 man roster check out this previous post: Link
Taking into account the relative strength of the U.S. roster and their would have been opponents here is my assessment of how likely each team would have won a head to head matchup
Preliminary Group E
USA (10%) vs Austria (90%)
USA (<1%) vs Norway (>99%)
USA (<1%) vs France (>99%)
President’s Group II
USA (60%) vs Morocco (40%)
USA (15%) vs Chile (85%)
USA (75%) vs S Korea (25%)
Placement Match (would have been one of the following)
For 25th: USA (10%) vs Tunisia (90%) or
For 27th: USA (60%) vs DR Congo (40%) or
For 29th: USA (40%) vs Angola (60%) or
For 31st: USA (win by forfeit) vs Cape Verde
Team USA Results (Assuming our Full Roster had NOT been Available)
It’s worth noting, that the U.S., according to press reports, briefly considered sending a significantly weaker roster to the World Championships after several players tested positive for COVID-19. This roster would have consisted of 12 players that had tested negative with the addition of 8 more athletes from the provisional roster that hadn’t been at the training camp.
I don’t know the exact composition of who would have been on this revamped roster, but U.S. Head Coach, Robert Hedin, is quoted as saying we didn’t have any defense. That could be interpreted in a number of ways, but I’ll interpret it to mean that it wasn’t clear who our goalkeeper would be and that most of our stable of 6’4″ plus defenders in the middle 4 positions would be unavailable.
While I respect the hard work and effort of all of the athletes on our 35 man provisional roster, there’s a considerable drop off in talent after the first 10 or so players. I would assess that a U.S. team missing several key players would not have won any matches and I suspect some of the losses could have been major blowouts in the 30 goal range. Again, it’s hard to say without seeing exactly who would have been available. But, keep in mind, that most, if not all of the 8 athletes that would have been added had not, due to the pandemic, even played handball for several months. Further, there probably would have been even more positive test results after the team arrived in Egypt that very likely would have resulted in a Cape Verde situation with limited athletes available and an eventual withdrawal from the tournament.
In short, it would have been a very bad look for a U.S. team returning to the world stage. I don’t know how everything was factored into the U.S. decision to withdraw, but this announcement does indicate that the U.S. would have been unable to field a competitive team prior to the first match vs Austria.
The USA Withdrawal Announcement
Benchmarking the USA Team
So, assuming that the U.S. had been able to send a full roster what would have been the overall assessment? Well, this largely becomes an assessment of how the U.S. would have performed in all of their matches. Using the expected win percentages of individual matches above here’s my qualitative assessment of how the U.S. might have fared overall:
Spectacular: Upset over Austria or Winning the President’s Cup; Further, surprisingly competitive matches against top teams like France and Norway.
Great: 3 wins (S Korea, Morocco and RD Congo) for 27th place
Average: 2 wins (S Korea and then either Morocco or Angola) for either 28th or 29th place
Disappointing: 1 win (S Korea) and 30th place
Disaster: No wins and 31st place only because Cape Verde had forfeited
There are so many variables and circumstances to consider here that it would be an increasingly speculative narrative to guess what might have happened. With that in mind, I’ll benchmark with what I think was the most likely outcome: 2 wins in the President’s Cup.
But narratively, there would have been a lot more to talk about than those 2 wins. I think the U.S. would have first performed respectively in the Preliminary Group, perhaps giving Austria a good match before a run of turnovers put the match out of reach. Against France and Norway there would never have been any doubt as to the outcome, but there would also been sequences of good play where folks watching the match would have said, “These Americans are competing. They’re making France/Norway work a little here.”
In the President’s Cup against teams with similar individual talent levels, there would have been more revelations especially with the U.S. picking up a couple of wins and showing further improvement and cohesiveness as a team.
By the end of the tournament, the consensus of most would be that this was a U.S. team that had shown they could play some real handball. Further, thanks to a relatively young roster and an Olympic Games in 2028, it was a side with strong potential for further improvement.
We’ll Never Know… but there’s a Point to this Speculation
Frustratingly, we’ll never know what would have actually happened. So, you might rightly argue what’s the point of this speculation?
Well, the point is that whether folks realize it or not some major decisions will need to be made in the not too distant future regarding the future direction of the U.S. Men’s National Team Program. These decisions will center around how to make the U.S. team more competitive and how much should be spent to make that happen.
And, what does the U.S. want to officially make happen? Well, according to the USA Team Handball Strategic Plan the U.S. wants to finish in the top 12 at the 2023 World Championships, qualify for the 2024 Olympics and finish in the top 6 at the 2028 Olympic Games: Link
Is that realistic? I’ve got my doubts: Link But, regardless if one is going to plan for the future you really, really need to benchmark where you currently stand first. How else can one even begin to project what “more” is needed if you don’t understand what you have?
It would have been far better to have the definitive benchmark of actual competition, but lacking that informed speculation is the next best thing.
So, it’s not perfect, but we’ve got an idea now of “what we have”. In part 2, I’ll address what’s needed to further improve the U.S. Men’s National Team.
You didn’t get a chance to see Alex Chan play for the U.S. at the World Championships, but you can see him in action with his club team later today.
The World Championships finished on Sunday, but there’s not much time to catch your breath as there is plenty of club action this week. Odds courtesy of Bet MGM.
American Athletes in Action
Liga Asobal
Cuenca (-5.5) vs Cisne (Tuesday, 2025 CET): Video Link
Alex Chan plays center back for Cisne and is their leading scorer
Leon vs Irun (Slight Favorite) (Wednesday, 1855 CET): Video Link
Drew Donlin plays circle runner and middle defense for Leon
Granollers (-2.5) vs Benidorm (Tuesday, 1855 CET) Video Link
Would you like to be informed as to when handball can be streamed online? If yes, follow Team Handball News on social media for updates like this as well as breaking alerts for unplanned opportunities like the free HBL matches that seem to pop up from time to time.
The current Handball icon at ESPN+. Can somebody out there design a better one?
As we are about halfway through the IHF Men’s Handball World Championships I thought it might be a good time to review the ESPN+ Handball web streaming product.
The Viewing Experience
Overall, the viewing experience has been pretty good, albeit with a few hiccups. For me personally, watching streamed content is pretty much like watching regular TV. Occasionally, I’ll get a little buffering or pixelation, but overall the picture quality is outstanding and better than what I get via YouTube. I’ve been watching via the ESPN+ app on Roku and it’s pretty much like watching Netflix or Amazon Prime for me.
There have been a few glitches with the audio as sometimes the English commentary track has been missing. Usually, just a few minutes at the start of the first match, but on the 19th it went missing the whole day for some reason. I tweeted to @espnfansupport, but perhaps a few more voices were needed to get their attention to fix it.
Finding the matches has also been a bit challenging at times. Most notably, upcoming handball matches don’t show up in the upcoming matches section on the app until maybe 5 minutes prior to the start of the match. This has led to my consternation and to others who would message me “where’s the match?” when there is nothing to see on the ESPN+ app related to handball.
A Disappointing Lack of Promotion (So Far)
As one who’s trumpeted ESPN’s broadcasting of handball as the biggest and most important development in the entire history of team handball in the United States let’s just say that so far the promotion of the sport has been underwhelming. (For an amusing discussion on my expectations and the resigned viewpoint from another longtime follower of the sport (Chris Cappelman) check out this Facebook discussion: Link).
I guess my expectations were directly related to the way ESPN hypes and promotes sports on their very popular social media channels. Most notably, two Sports Center Instagram posts (Link 1 and Link 2) from back in 2017 and 2018 are probably the most viral handball related posts in U.S. history. Simonet’s behind the back shot got 1.2M views and Sigurdsson’s penalty shot punch in got 2.2M views. My logic: Wow, if ESPN was hyping handball when it wasn’t even being shown on ESPN, just imagine what they will do when it’s their content. (Background stories on ESPN posts: Link 1 and Link 2).
Sigurdsson on ESPN’s Instagram Account
And, if one goes back further in time, who can possibly forget the attention that Scott Van Pelt and others paid the sport during the 2012 Olympics: Link
Scott Van Pelt’s “Handball Talk” was a daily feature during the 2012 Olympics
Again, I kind of figured that if ESPN talk radio got excited about handball when it was broadcast on NBC, maybe they would get really excited when it was their own product. At the very least I thought they would talk a little bit about handball while it was simultaneously being broadcast on ESPN+. Interviews with U.S. coaches or players. Maybe some discussion on Gauthier Mvumbi’s viral videos and shout out from Shaquille O’Neal? Instead, I haven’t heard a peep. Heck, at times it feels as if handball was still on beIN Sports.
We’re only half way through the Championship, though, so there’s time for things to pick up. We shouldn’t also forget that the U.S. withdrawal from the tournament was a huge setback. One, that for a short while even had me worried that ESPN wasn’t going to broadcast any matches. It also didn’t help that the NFL playoffs were in full swing. After Sunday’s conference finals there’s a two week lull until the Super Bowl. And, at the same time the World Championships really get going with the Quarterfinals, Semis and the Championships on the 31 when there is no football on TV. Yes, things could definitely pick up.
A Bright Spot: Handball on ESPN+ Long After the World Championships are Over
While I would greatly prefer for the World Championships to be on ESPN’s linear channels where it would reach virtually every home in the U.S. there are some advantages to being on the lower profile, web streaming only, ESPN+.
A Targeted Audience: The first advantage is that this smaller audience is also very, very sports oriented. Or, to put it another way, the type of sports fan who would be more inclined to watch something they maybe have never seen before or perhaps just once or twice during the Olympics several years ago. Further, they are more inclined to become a greater fan of the sport. And, if they are young enough they might even investigate finding out more about possibly playing the sport.
A Home for More Handball Content: This ties to another advantage of ESPN+. Namely, it could become a home for additional handball content. Suppose these new fans want to continue to watch handball. Many of those potential new fans probably think they will have to wait for the next Olympics or World Championships. After all, this is just some game that a P.E. teacher made up. Well, what better way could there possibly be to educate these new fans on the wonders of the EHF Champions League than to put Champions League matches on ESPN+ (ATTN ESPN: Those rights are available) Or, what about adding some U.S. content like our National Team matches or the Collegiate National Championships. Just think what a recruiting tool this could be? Why imagine some intramural all-star at Wake Forest seeing North Carolina playing Virginia in the Collegiate Handball Final Four and instantly thinking, “We could kick those guys asses.”
Forever Content: And, this leads to the final advantage of handball on ESPN+. The fact that streaming services aren’t limited by hours in a day. During the dog days of summer when there’s nothing new on TV, handball could still be on ESPN+ just waiting for someone new to discover. New fans, new player, new sponsors not just during a magical two weeks during the Olympics every four years. But, a trickle coming in at all times of the year. Here’s what that handball sub-channel could look like:
A Better Handball Icon is Needed
It took awhile, but ESPN has finally added handball to its list of sports on the ESPN+ App.
Unfortunately, it’s not the best icon or logo for handball, but just a placeholder. Maybe we can help out ESPN with a better icon. There are several examples from other sports there for comparison. But, this is actually a little bit tricky, for a couple of reasons. One, there is the other handball in the U.S. so that causes confusion. And, then a simple ball drawing could easily result in something that looks like another soccer ball. So, we need something simple that says “our handball.” If anybody out there has got some artistic or design talent… show us what you got.