(Iowa. A place to grow up… absolutely; A place to visit… not so much)

Handball Coming to Iowa?

When I first heard that USA Team Handball was headed to Bettendorf, Iowa for its annual National Championships I burst out laughing. I spent the first 18 years of my life living on a farm in Iowa and while it was a great place to grow up, it’s nearly last on my list of places to visit, because there’s virtually no reason to ever visit Iowa unless you have family there. Don’t believe me? Check out this list of places to vist; it even includes my hometown, Brooklyn #7. Your closest option to Bettendorf will be the World’s Largest Truckstop #21)

It’s also generally not one of the easier places to get to. There are worse places, but I suspect there will be quite a few handball people flying to Chicago and then driving 2+ hours to get to Bettendorf.

I couldn’t help but chuckle at the thought of the catcalls and complaints that would have materialized if former CEO Martin Branick was still in charge and had announced that handball was coming to Iowa. Holy crap! There would have been a revolt and calls for his removal. You thought Spokane was bad…

Well, anyway, just something for everyone to contemplate while waiting in line for your rental car, driving the 2+ hours to Iowa, paying your tolls and staring out at the endless corn and soybean fields. Yes, plenty of time to contemplate life, how our handball world has improved and whether all the disruption of the past year has been worth it.

How Should we Decide the Location for our Handball National Championships?

But setting aside the merits of Spokane or Bettendorf the larger question is whether it even matters very much where we hold our National Championships. I think the answer to that question depends on what we or USA Team Handball is trying to accomplish with the National Championshps. Here are some goals/objectives I’ve heard postulated:

1. Provide particiants the best possible on court experience: Generally everyone likes to play their matches on a good full sized court. Good lighting, actual stands for viewing, working scoreboards, courts in one location are some of the features desired. Teraflex floors are a nice addition too.
2. Ease of travel for as many participants as possible: It’s impossible to make everyone happy, but typically having the national championships within easy driving distance to several clubs and next to a major airline hub makes travel easier
3. Minimize costs for participants: This is closely related to ease of travel, but not always. Sometimes having the championships at a location with cheap food/lodging can offset travel inconvenience. In particular, I think the cheapest nationals I ever attended was in 1988 in Marquette, Michigan. Very inconvenient to get to, but free room and board at Northern Michigan University which at the time was trying to broaden its training center bonafides.
4. Minimize costs for USA Team Handball: Renting a facility can be expensive, but this can sometimes be offset by deals to guarantee visitors. The downside is the deals tend to be in less desired locations.
5. Introduce handball to a new city/region: While generally not the highest priority bringing a championship to a new locale can spur development. The 2010 National Championships in Las Vegas were a major factor in getting a new club started there.
6. A “reward” for development efforts in a city/region: Again, this can be an add-on goal, but national championships in Minneapolis (2012) and Detroit (2020) (cancelled by COVID) are examples of this and can be a good opportunity to showcase the sport
7. Introduce the broader handball community to a new handball residency program location or hub of focused activity: In 1992 and 1993 the National Championshps were held in Philadelpia as kind of a warm up to the short lived residency program there. Several championships were also held in Atlanta in the 1990s as it became a major hub of handball eforts in conjunction with the 1996 Olympics. Originally there was talk of the 2025 National Championships being played in Charlote at the U.S. Performance Center which would be right out of the Philly playbook of the 90s.

Cost Trade Offs and Who Ends up Paying

One doesn’t have to think too long or hard to realize that some of these goals can be met at the same time. And, that some are in direct conflict with each other. In particular, there will almost always be a direct conflict with minimizing costs and providing the best possible experience. i.e., good experiences tend to cost more money. Not always the case, but generally the case.

Probably the biggest trade off relates to whatever deal USA Team Handball ends up making with a host city. I haven’t seen the numbers, but one can surely guess that less desirable locations charge less money and/or offer incentives. Most notably, the two year deal former CEO Ryan Johnson surely cut with Spokane was likely a good one and for a cash strapped NGB it looks better on the bottom line. But, then everyone had to travel to Spokane and that adds up. One would have to have greater insight to all the numbers, but I suspect that the cost savings was essentially paid by greater member travel costs.

Bettendorf by the Numbers

Here’s a rough assessment of how Bettendorf fits with the goals identified

1. Quality Venue. Sight unseen, the TBK Bank Sports Complex looks like a fine venue. One of the interesting developments of the past 10 years or so has been the addition of facilities like this all over the country.
2. Ease of Travel. Bettendorf is harder to get to, but not impossible. I was even surprised to see that there’s a direct flight option out of Denver. Others will like find it cheaper to fly to Chicago and drive. A few clubs that normally have to fly like Minnesota, Chicago, and Milwauke can even drive to Bettendorf
3. Minimize participant costs. Bettendorf is likely pretty reasonable in terms of lodging. As discussed flight and drive will add up for some folks
4. Minimize USA Team Handball cost. As discussed I suspect the Quad Cities cut a decent deal and with more and more facilities like the TBK Bank Sports Complex being built there’s more competition.
5. Introduce handball to a new region. See below
6. A reward for development efforts. See below
7. Introduce the handball community to a new handball hub. See below

The 50 year Iowa Handball Cicada

As far as I know my home state has been pretty much devoid of handball. In fact, the only handball played there that I know of was a U.S. Women’s National Team tryout held at Iowa State University in the 1970s. And, now in 2025 handball has returned like a 50 year periodical cicada. While it would be nice if a 3 day tournament ignited a new handball passion in the Quad Cities, I’ve been around long enough to know that is very unlikely. There might be a local TV news report and a few random passers-by at the TBK Bank facility, but that’s about it.

As most U.S. clubs are currently reliant on expats, the Quad Cities (population, 385K) is simply too small to realisitically support a handball club. And, the same is true for any city in Iowa. The largest metro area ( Des Moines, pop ~750K) is still too small. I also don’t think Iowa attracts very many immigrants from handball loving countries. Of course, a club not reliant on expats could conceivably get started from scratch, but that would be extremeley challenging. Realistically, the only two possiblities would be starting club teams at the two largest universities, Iowa and Iowa State, but as they are a bit geographically separated from other clubs that would also be challenging.

So… in all likelihood a little handball cicada swarm will hit Bettendorf for 3 days only to return x number of years later… hopefully, shorter than 50 years.

A Missing, Aspirational Goal?

One possible goal that might seem strange in its omittance would be to create the best possible fan experience. After all, it is a National Championship. Shouldn’t we be more concerned with putting on an entertaining show? Of course, that would assume there are actually any fans beyond the participants. Even friends and family members are typically lacking at a U.S. Handball National Championship.

Here are some reasons as to why fans are lacking:

• Not a priority: Conducting a National Championships is a major operation with multiple moving parts. The focus is the participants and making sure the tournament runs smoothly
• The Format (Too Many Teams): Our National Championships is an all comers event for anyone who wants to come. There are some good teams playing at a decent level, but there are also development teams and weekend warriors reliving their glory days. Everyone that wants to play handball should have the opportunity to do so, but maybe a National Championship should just be for the top teams.
• The Format (Too Many Games in Too Little Time): Playing 5 matches over 3 days? Pro handball players in top physical condition complain loudly about playing 2 matches in 2 back to back days. All too often the Sunday championship matches feature two tired teams playing out a battle of attrition. It’s typically not good handball.

While it would be nice to solve this problem by just making the fan experience a priority and changing the format to a Final Four or some other fan friendly format, doing so won’t neccessarily solve this problem. Or, since we’re in Iowa, let’s quote Field of Dreams: “If you build it… They will come.”

And, here’s James Earl Jones end of movie monologue telling Kevin Costner that “People will come”

Sorry, that only works in the movies. It’s not so easy to artificially create demand. I’m not saying we shouldn’t put more priority on packaging our National Championships. Just saying that we should have tempered expectations.

That said.. if you’re intrested and have a little free time you could go and visit the actual Field of Dreams and one of Iowa’s biggest tourist sites. Just an hour and half drive from Bettendorf